Business Planning
Cost/Revenue Projections – Production Consulting – Creative Review – Research – Competitive Media Spending Industry and Demographic Trends – Competitive Creative Review – Competitive Campaign Detail – Media Buying – TV, Radio, Print, Online – DR for Retail Support – Demographic and Geographic Targeting – Competitive Media History – Bonus Weight / Free media – CPA/Per Inquiry – Television, radio, online, mobile and print – CPC, CPL, and CPO platforms available in both English & Spanish – Weekly tracking and analysis – Demographic and geographic targeting available – Reporting – Detail Media Results – Daily retail Revenue – Tracking – Quarterly Campaign Recap.
Profit Analysis
Online Tracking – Retail Support – Distribute into Retail – Drive retail sales nationally and regionally – Track daily retail sales versus media spending – Coordinate retail promotions with media support – Tracking and Analysis – Electronic Airings Verification – Retail Revenue – DR Revenue – Cost Per Call – Cost per Order – Cost per Sale (retail) – Call to Order Conversion Rate – Media Efficiency Ratio.
